The court said the word 'Chur Chur' merely means "crushed" and 'Chur Chur Naan' means "crushed Naan" and nothing more, and it is incapable of acquiring trademark signification.
from Zee News :India National http://bit.ly/2HyVbK0
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Zee News :India National
No monopoly over terms `Chur Chur Naan`, `Amritsari Chur Chur Naan`: Delhi HC
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